The Saudi Power Exhibition gathers the biggies from the
industry under one roof, all in search of the latest products to service their
multi-million dollar projects in Saudi Arabia. Saudi Power showcases the latest
in equipment, technology and innovative solutions for a variety of industrial
applications.
The event that happened at the Riyadh International
Convention & Exhibition Center, KSA from 11th to 13th May ’15, was aimed at
creating awareness for business opportunities in the region. Saudi is not a
stranger to people with business interests. Its increasing affluence, high
traction on tourism and steady population growth has made the region a hub for
prospective businesses.
Saudi has recently seen a massive surge of mega projects
which includes projects in the space of education, hotels, commercial spaces,
residential projects and even expansion of cities. This massive roll out has
resulted in a massive increase in demand for power back up
solutions. We at Mahindra Powerol believe that we could contribute to the
growth story of this booming market.
Competing with the biggest in the world, Team Powerol
displayed the 160 kVA genset at the ‘Saudi Power’. Not only did the genset
impress key decision makers from top corporates and trading houses, it also
left the competition in awe.
A virgin visit at the Saudi Power, key executive from the
Powerol family ensured that the stall was well attended. Mr. Atalkar, Sr.
Manager Customer Care IO, Mr. Shelke, Country Manager Middle East, Powerol’s
local distributors from Jeddah along with the Indian partner GSP were present
at the site for catering to the local queries.
The visits to the stall, the inquisitiveness and the
interest, all together were a testament to the acceptance of the Mahindra
Powerol products in yet another international market. With our products
powering over 300,000 Diesel generating sets in India & in global markets,
we will soon be seeing Saudi being powered by Powerol. The advantages on offer
like fuel Efficiency, better load acceptance, minimal vibration, low noise
levels and low maintenance costs is too big a lure for any business man worth
his salt to ignore us. The recent awards won, the prestigious Deming Prize for
2014 instituted by the Union of Japanese Scientists & Engineers (JUSE), is
a testament of our global standards.
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