Friday, 17 July 2015

Mahindra Powerol adds Power to ‘Saudi Power’

The Saudi Power Exhibition gathers the biggies from the industry under one roof, all in search of the latest products to service their multi-million dollar projects in Saudi Arabia. Saudi Power showcases the latest in equipment, technology and innovative solutions for a variety of industrial applications.

The event that happened at the Riyadh International Convention & Exhibition Center, KSA from 11th to 13th May ’15, was aimed at creating awareness for business opportunities in the region. Saudi is not a stranger to people with business interests. Its increasing affluence, high traction on tourism and steady population growth has made the region a hub for prospective businesses.

Saudi has recently seen a massive surge of mega projects which includes projects in the space of education, hotels, commercial spaces, residential projects and even expansion of cities. This massive roll out has resulted in a massive increase in demand for power back up solutions. We at Mahindra Powerol believe that we could contribute to the growth story of this booming market.

Competing with the biggest in the world, Team Powerol displayed the 160 kVA genset at the ‘Saudi Power’. Not only did the genset impress key decision makers from top corporates and trading houses, it also left the competition in awe.

A virgin visit at the Saudi Power, key executive from the Powerol family ensured that the stall was well attended. Mr. Atalkar, Sr. Manager Customer Care IO, Mr. Shelke, Country Manager Middle East, Powerol’s local distributors from Jeddah along with the Indian partner GSP were present at the site for catering to the local queries.

The visits to the stall, the inquisitiveness and the interest, all together were a testament to the acceptance of the Mahindra Powerol products in yet another international market. With our products powering over 300,000 Diesel generating sets in India & in global markets, we will soon be seeing Saudi being powered by Powerol. The advantages on offer like fuel Efficiency, better load acceptance, minimal vibration, low noise levels and low maintenance costs is too big a lure for any business man worth his salt to ignore us. The recent awards won, the prestigious Deming Prize for 2014 instituted by the Union of Japanese Scientists & Engineers (JUSE), is a testament of our global standards.

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