Tuesday, 25 September 2018
Mahindra Powerol. The SuperBrand.
Mahindra & Mahindra entered the sets market in 2001 under the name of ‘Powerol’. The group’s expertise in the manufacture of internal combustion engines soon propelled the Powerol brand into a leadership position.
Since its launch, Mahindra Powerol has established itself in various industries as a dependable, durable and brand .It has found acceptance in many countries across the world. Without exception, the brand has been endorsed by companies and industry experts.
Today, the Mahindra Powerol range extends from 5kVA to the high-capacity 625kVA generators. The brand caters to diverse industries -- like hospitals, hotels, real estate segments, small scale industries, infrastructure, tone crushers and manufacturing units.
Thanks to continuous customer centric approach and product innovations, Mahindra Powerol has been awarded the ‘’ status on two different occasions.
SuperBrands’ - the world’s largest arbiter of branding and participation is strictly by invitation and selection. pays tribute to the strongest and most valuable brands in the world through an intense process of selection. It is considered the most respected and universal seal of enduring excellence. Only brands which have been highly rated and have received exemplary scores from consumers and the Superbrands Council are granted ‘Superbrands Status’.
Mahindra Powerol’s position as a SuperBrand indicates that it is highly rated and has received exemplary scores from consumers and the SuperBrands’ council.
Attaining a SuperBrand status strengthens a brand’s position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
Mahindra Powerol was also awarded the prestigious Deming Prize in 2014. The Deming Prize is a global quality award instituted by the Union of Japanese Scientists and Engineers (JUSE) that recognizes businesses that have successfully implemented Total Quality Management (TQM).
Mahindra Powerol also won the influential Frost & Sullivan Voice of Customer award for the Most Preferred Genset Brand in the telecom segment and for providing the Best Bang for the buck in India.
Gensets from Mahindra Powerol are known for their fuel efficiency and reliability.