Brands are like film
stars, only much more accessible. They put in their best for their consumers.
They strive round the year to achieve product excellence and deliver high
quality service. Then they leave it to the audiences and the jury to decide
where they stand. Sounds much like Shahrukh’s yearly journey, right?
While Bollywood
award shows are ruling the roost this time of the year, there is something that
has come our way which makes us feel nothing less than film stars (sometimes
even better). Mahindra Powerol recently won the coveted 100 Most Valuable Brands Award. The award evaluated and hosted by
World Consulting and Research Corporation (WCRC), Asia’s leading brand rating
and ranking company, is a testament of our achievements. WCRC, which
specializes in Asia level brand audit and research, works with KPMG to present
a credible, transparent and differentiated standard of brand research through
the 100 Most Valuable Brands Award.
A rigorous research involving secondary and primary data assessment, which then
passes through the sharp lenses of senior analysts ensures a just and robust
judging system. While handing over the award, the jury made a special mention
of Mahindra Powerol’s unique strategy of marketing Powerol Diesel Generator Sets & also
for its success in the B2B segment over the last few years.
The award was
received by Mr. Sachin Nijhawan, Head Retail & International Business,
Mahindra Powerol & Mr. Joy Ghosh, DGM Brand Management at the event on the
14th of December at the Hotel Palladium in Mumbai. Another feather
to our cap was added by Mr. P Palaniappan, Business Head & Sr. VP, Mahindra
Powerol, who was awarded the Marketing Excellence Award trophy.
Dedications are
usual at any award speech. We at Mahindra Powerol dedicate this award to all
those employees who work relentlessly towards achieving excellence and to those
other stakeholders, including our consumers who display unconditional belief in
us.