Thursday, 15 January 2015
Brands are like film stars, only much more accessible. They put in their best for their consumers. They strive round the year to achieve product excellence and deliver high quality service. Then they leave it to the audiences and the jury to decide where they stand. Sounds much like Shahrukh’s yearly journey, right?
While Bollywood award shows are ruling the roost this time of the year, there is something that has come our way which makes us feel nothing less than film stars (sometimes even better). Mahindra Powerol recently won the coveted 100 Most Valuable Brands Award. The award evaluated and hosted by World Consulting and Research Corporation (WCRC), Asia’s leading brand rating and ranking company, is a testament of our achievements. WCRC, which specializes in Asia level brand audit and research, works with KPMG to present a credible, transparent and differentiated standard of brand research through the 100 Most Valuable Brands Award. A rigorous research involving secondary and primary data assessment, which then passes through the sharp lenses of senior analysts ensures a just and robust judging system. While handing over the award, the jury made a special mention of Mahindra Powerol’s unique strategy of marketing Powerol Diesel Generator Sets & also for its success in the B2B segment over the last few years.
The award was received by Mr. Sachin Nijhawan, Head Retail & International Business, Mahindra Powerol & Mr. Joy Ghosh, DGM Brand Management at the event on the 14th of December at the Hotel Palladium in Mumbai. Another feather to our cap was added by Mr. P Palaniappan, Business Head & Sr. VP, Mahindra Powerol, who was awarded the Marketing Excellence Award trophy.
Dedications are usual at any award speech. We at Mahindra Powerol dedicate this award to all those employees who work relentlessly towards achieving excellence and to those other stakeholders, including our consumers who display unconditional belief in us.